The answer may surprise you. Some podcast listeners take action within minutes or hours of hearing an ad. Others convert days, weeks, or even months later. This range isn’t a flaw in podcast advertising – …
READ MORE »
Podcast advertising is one of the most flexible and effective channels available today. Because podcasts combine trusted hosts, highly engaged audiences, and targeting capabilities, they can support virtually any marketing objective. Whether you’re chasing immediate …
READ MORE »
Ad-free streaming is now the default for millions of viewers. For advertisers, that’s a problem: the more consumers pay to avoid ads on TV and video platforms, the harder it becomes to deliver meaningful reach. …
READ MORE »
With millions of podcasts now in circulation, selecting the right shows for your advertising campaign has evolved into both a science and an art. The best campaigns aren’t built by choosing the podcasts with the …
READ MORE »
Podcast audiences are growing—and changing fast. While frequency will always be crucial for converting more potential customers along the adoption curve, Podscribe’s Q4 2025 Performance Benchmark Report underscores a different insight: brands that prioritize net-new …
READ MORE »
Podcast advertising has quickly become one of the most effective ways to reach highly engaged audiences. But if you’re planning a campaign, timing is crucial — and many brands underestimate how far in advance they …
READ MORE »
If you’re a brand looking to grow in the U.S. market – not just build awareness, but drive real, measurable sales – podcast advertising should be at the top of your strategy list. Podcasts …
READ MORE »
Podcast Math Problem = Advertiser Opportunity From the Desk of PodSearch CEO, Dave Newmark Lately, I’ve been thinking about podcast advertising like Warren Buffett thinks about stocks: the best opportunities are often the ones …
READ MORE »
Held in New York City on September 30, 2025—fittingly on International Podcast Day—this year’s IAB Podcast Upfront brought together advertisers, publishers, and tech leaders to spotlight the evolving power of podcasting. The sessions made one …
READ MORE »
In podcast advertising, a few words can make all the difference in how success is measured. Terms like download, listen, view, and impression often get used interchangeably – but they don’t mean the same thing. …
READ MORE »