Why Podcasts Matter in an AI-Driven World
AI is changing the way people discover information, consume content, and interact with brands. Search results are increasingly being summarized by AI.…
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Podcast Advertising Works Across Industries – And the Latest Data Proves It
For years, podcast advertising was only associated with a handful of consumer categories (remember the early days of meal kits, mattresses, and…
Read MoreVideo Access Is Growing, But Audio Listening Is Still Winning – What New Podcast Research Means for Advertisers
The rapid rise of video podcasts has sparked plenty of conversation about the future of podcasting. With YouTube becoming a major destination…
Read MoreWhy Podcast Listening Doesn’t Take a Holiday
For decades, advertisers have expected audience patterns to shift dramatically around holidays. Morning commutes disappear, office traffic slows, and traditional radio and…
Read MorePodcast Listening Time Continues to Surge, Creating More Opportunities for Advertisers
The latest data from Edison Research’s The Podcast Consumer 2026 report highlights a trend that should capture the attention of every marketer:…
Read MoreIt Really Began with a Murder
From the Desk of PodSearch CEO, Dave Newmark Anyone who follows the podcast industry remembers the moment everything changed. A new show…
Read MorePodcast Listening: The Ride-Along Intentional Habit
From the Desk of PodSearch CEO, Dave Newmark How much do you think about your daily routine? I mean really think about it. Most…
Read More1,482 New Brands Advertised on Podcasts in Q4 2025 — A Signal Worth Watching
According to the recently released Magellan AI Q4 2025 Podcast Advertising Benchmark Report, 1,482 brands advertised on podcasts for the first time…
Read MoreHow Quickly Do Podcast Listeners Respond to Ads?
The answer may surprise you. Some podcast listeners take action within minutes or hours of hearing an ad. Others convert days, weeks,…
Read MoreWhat Types of Campaigns Work Best with Podcast Advertising?
Podcast advertising is one of the most flexible and effective channels available today. Because podcasts combine trusted hosts, highly engaged audiences, and…
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