Podcast Listening: The Ride-Along Intentional Habit
Podcast Listening: The Ride-Along Intentional Habit From the Desk of PodSearch CEO, Dave Newmark How much do you think about your daily…
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1,482 New Brands Advertised on Podcasts in Q4 2025 — A Signal Worth Watching
According to the recently released Magellan AI Q4 2025 Podcast Advertising Benchmark Report, 1,482 brands advertised on podcasts for the first time…
Read MoreWhy the Latest Podcasting Report Should Turn Every Media Buyer’s Head
Ad-free streaming is now the default for millions of viewers. For advertisers, that’s a problem: the more consumers pay to avoid ads…
Read MorePodcast Advertising in 2026: How to Secure Net-New Reach and Maximize ROI
Podcast audiences are growing—and changing fast. While frequency will always be crucial for converting more potential customers along the adoption curve, Podscribe’s…
Read MorePodcast Math Problem = Advertiser Opportunity
Podcast Math Problem = Advertiser Opportunity From the Desk of PodSearch CEO, Dave Newmark Lately, I’ve been thinking about podcast advertising…
Read MoreFour Big Themes from the 2025 IAB Podcast Upfront
Held in New York City on September 30, 2025—fittingly on International Podcast Day—this year’s IAB Podcast Upfront brought together advertisers, publishers, and…
Read MoreFrom Niche to Mainstream: How Podcasts Won Over Audiences
Over the past decade, podcasts have transformed from a fringe medium into one of the most widely consumed forms of media. Millions…
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