Why the Latest Podcasting Report Should Turn Every Media Buyer’s Head
Ad-free streaming is now the default for millions of viewers. For advertisers, that’s a problem: the more consumers pay to avoid ads…
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The Art of Choosing the Right Podcasts for Your Advertising Campaign
With millions of podcasts now in circulation, selecting the right shows for your advertising campaign has evolved into both a science and…
Read MorePodcast Advertising in 2026: How to Secure Net-New Reach and Maximize ROI
Podcast audiences are growing—and changing fast. While frequency will always be crucial for converting more potential customers along the adoption curve, Podscribe’s…
Read MoreHow Early Should You Book Podcasts for Your Next Campaign?
Podcast advertising has quickly become one of the most effective ways to reach highly engaged audiences. But if you’re planning a campaign,…
Read MorePodcasts: The Fastest Route to U.S. Market Trust
If you’re a brand looking to grow in the U.S. market – not just build awareness, but drive real, measurable sales –…
Read MorePodcast Math Problem = Advertiser Opportunity
Podcast Math Problem = Advertiser Opportunity From the Desk of PodSearch CEO, Dave Newmark Lately, I’ve been thinking about podcast advertising…
Read MoreFour Big Themes from the 2025 IAB Podcast Upfront
Held in New York City on September 30, 2025—fittingly on International Podcast Day—this year’s IAB Podcast Upfront brought together advertisers, publishers, and…
Read MorePodcast Advertising Terms: Making Sense of Downloads, Listens, Views, and Impressions
In podcast advertising, a few words can make all the difference in how success is measured. Terms like download, listen, view, and…
Read MorePodcast Advertising Works for Business-to-Business, too!
Podcasts aren’t just for entertainment anymore – for many business professionals, they’ve become a primary source of news, analysis, industry updates, and…
Read MoreMeasuring ROI for Podcast Advertising: Methods Advertisers Need to Know
Measuring ROI for Podcast Advertising: Methods Advertisers Need to Know For years, podcast advertising has been praised for its intimacy and effectiveness—but…
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