Popular Topic(s): Hard-to-reach audiences

Podcast Listening: The Ride-Along Intentional Habit

Podcast Listening: The Ride-Along Intentional Habit From the Desk of PodSearch CEO, Dave Newmark How much do you think about your daily routine?  I mean really think about it.  Most people think of habits as behaviors done  …
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What Types of Campaigns Work Best with Podcast Advertising?

Podcast advertising is one of the most flexible and effective channels available today. Because podcasts combine trusted hosts, highly engaged audiences, and targeting capabilities, they can support virtually any marketing objective. Whether you’re chasing immediate  …
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Why the Latest Podcasting Report Should Turn Every Media Buyer’s Head

Ad-free streaming is now the default for millions of viewers.  For advertisers, that’s a problem: the more consumers pay to avoid ads on TV and video platforms, the harder it becomes to deliver meaningful reach.  …
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