Popular Topic(s): Audio Advertising

Podcast Math Problem = Advertiser Opportunity

Podcast Math Problem = Advertiser Opportunity From the Desk of PodSearch CEO, Dave Newmark   Lately, I’ve been thinking about podcast advertising like Warren Buffett thinks about stocks: the best opportunities are often the ones  …
READ MORE »

Measuring ROI for Podcast Advertising: Methods Advertisers Need to Know

Measuring ROI for Podcast Advertising: Methods Advertisers Need to Know For years, podcast advertising has been praised for its intimacy and effectiveness—but one question has always lingered: how do you measure ROI? Unlike paid search or social  …
READ MORE »

Marketers Eye Podcasts as Year-End Push Intensifies

With the last quarter of 2025 almost underway, companies are looking for channels that can deliver measurable impact amid economic uncertainty and shifting digital landscapes. For many, podcasts are moving higher on the media plan.  …
READ MORE »