How Early Should You Book Podcasts for Your Next Campaign?
Podcast advertising has quickly become one of the most effective ways to reach highly engaged audiences. But if you’re planning a campaign,…
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Podcasts: The Fastest Route to U.S. Market Trust
If you’re a brand looking to grow in the U.S. market – not just build awareness, but drive real, measurable sales –…
Read MorePodcast Math Problem = Advertiser Opportunity
Podcast Math Problem = Advertiser Opportunity From the Desk of PodSearch CEO, Dave Newmark Lately, I’ve been thinking about podcast advertising…
Read MoreFour Big Themes from the 2025 IAB Podcast Upfront
Held in New York City on September 30, 2025—fittingly on International Podcast Day—this year’s IAB Podcast Upfront brought together advertisers, publishers, and…
Read MorePodcast Advertising Terms: Making Sense of Downloads, Listens, Views, and Impressions
In podcast advertising, a few words can make all the difference in how success is measured. Terms like download, listen, view, and…
Read MorePodcast Advertising Works for Business-to-Business, too!
Podcasts aren’t just for entertainment anymore – for many business professionals, they’ve become a primary source of news, analysis, industry updates, and…
Read MoreMeasuring ROI for Podcast Advertising: Methods Advertisers Need to Know
Measuring ROI for Podcast Advertising: Methods Advertisers Need to Know For years, podcast advertising has been praised for its intimacy and effectiveness—but…
Read MoreFrom Niche to Mainstream: How Podcasts Won Over Audiences
Over the past decade, podcasts have transformed from a fringe medium into one of the most widely consumed forms of media. Millions…
Read MoreMarketers Eye Podcasts as Year-End Push Intensifies
With the last quarter of 2025 almost underway, companies are looking for channels that can deliver measurable impact amid economic uncertainty and…
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