Popular Topic(s): Podcast Analytics

Podcast Advertising Terms: Making Sense of Downloads, Listens, Views, and Impressions

In podcast advertising, a few words can make all the difference in how success is measured. Terms like download, listen, view, and impression often get used interchangeably – but they don’t mean the same thing.  …
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Measuring ROI for Podcast Advertising: Methods Advertisers Need to Know

Measuring ROI for Podcast Advertising: Methods Advertisers Need to Know For years, podcast advertising has been praised for its intimacy and effectiveness—but one question has always lingered: how do you measure ROI? Unlike paid search or social  …
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