We build a custom podcast strategy around your audience, goals, budget, and timeline - not a one-size-fits-all plan. You’ll receive a clear roadmap of which podcasts to run on and why. We bring 15+ years of industry experience backed by extensive data and insights.

We help you refine the pieces that drive performance, including offers, landing pages, and CTAs, so your campaign is built to convert.

Podcast buying is highly fragmented with millions of shows and constantly-changing relationships. Knowing whom to contact and which podcasts actually perform is one of the biggest challenges.

We simplify this by leveraging established relationships across both large and niche podcasts, giving us access to the right opportunities - often before they’re widely available.

We use our industry relationships to secure competitive pricing and added value, helping you stretch your budget further and improve overall efficiency.

We handle all outreach, booking, and coordination - while guiding budget allocation across podcasts to maximize performance.

Whether you want to be hands-on or fully hands-off, we adapt to your preferred level of involvement as a full-service partner.

We handle all copywriting, whether we’re doing host-read endorsement spots or pre-produced spots for your campaign. We align on your CTA, key messaging, and any guardrails, then continuously refine and A/B test copy based on performance and best practices.

We manage logistics to ensure hosts receive and experience your product or service, enabling more authentic and credible endorsements.

We lead prep calls with the podcasts to walk them through your brand, product/service, and messaging before recording. This ensures they understand the value and can speak about it genuinely, often sharing what they personally like about it.

We actively listen to every podcast ad to ensure quality, accuracy, and alignment with your brand. Our team provides ongoing feedback to hosts and ensures placements run as planned.

Each campaign is managed by a dedicated account team that tracks performance closely. We analyze impression data, direct response signals, and attribution tracking to build custom KPI reports based on your goals.

Top-performing podcasts are renewed and expanded, while underperforming shows are replaced with stronger opportunities.

Scaling is driven by data - with weekly updates, new show recommendations, and continuous optimization to make the most of your budget.

Through the PodSearch platform, you’ll have 24/7 access to:

• Campaign details and media orders
• Live and upcoming schedules
• Listening/viewing links for podcast ads
• Performance reporting

We track performance based on your specific goals, whether that's overall reach and impressions, website visits, product sales, lead form fills, subscriptions, or demo sign-ups.

We help set up and manage attribution tracking using tools like Podscribe, Magellan AI, and tracking pixels, giving you a clearer picture of how podcast ads drive real results. We then connect that data back to your internal performance to show what’s actually working.

You’ll receive custom KPI reports tailored to your campaign goals, along with weekly reporting updates to review performance, insights, and next steps.

We focus on the metrics that matter most to your business - not just impressions, but actual outcomes.

Podcast buying can be complex.

We handle all reconciliation to ensure you’re only paying for what you actually receive, and consolidate everything into one clear, streamlined invoice instead of multiple bills from different shows and networks.