We build detailed podcast plans tailored to your client’s audience, KPIs, budget, and timeline — designed to plug directly into your media strategy, pitch, or RFP.

We provide strategic input on messaging, offers, CTAs, and landing pages to ensure campaigns are built for performance — not just placement.

Podcast buying is highly fragmented. We leverage established relationships across networks and independent shows to secure competitive rates, added value, and access to opportunities before they’re widely available.

We manage all outreach, communication, and logistics — while advising on budget allocation across shows to maximize performance.

We can handle all copywriting - whether we're doing host endorsement ads or pre-produced spots for your client's campaign - or work with your creative team to optimize your messaging points for the chosen podcasts. We align on your client's CTA, key messaging, and any guardrails, and we can continuously refine and A/B test copy based on performance and best practices for this channel.

We manage logistics to ensure hosts can authentically engage with your client’s product or service.

We lead prep calls with podcasts to align on brand, messaging, and positioning — ensuring more natural, credible host reads and endorsements.

We actively listen to all podcast ads, verify placements, and provide feedback to ensure quality and accuracy.

Dedicated account teams track impression data, attribution signals, and direct response metrics — building custom KPI reports aligned to each client’s goals.

We scale what’s working and replace underperforming placements, providing ongoing recommendations and new opportunities through weekly updates.

You and your agency team will get 24/7 access to campaign details through the PodSearch platform, broken down by client and campaign, including:

• Campaign details and media orders
• Live and upcoming schedules
• Listening/viewing links for podcast ads
• Performance reporting

We implement and manage attribution tracking (Podscribe, Magellan AI, pixels, etc.) to measure performance across metrics like demos, leads, traffic, and conversions — tailored to each client.

We deliver custom reports and support weekly check-ins, helping you clearly connect podcast performance to real business outcomes for your clients.

We reconcile all placements to ensure accuracy and consolidate everything into one streamlined invoice.