Insights at the Intersection of Podcasts & Advertising
1,482 New Brands Advertised on Podcasts in Q4 2025 — A Signal Worth Watching
According to the recently released Magellan AI Q4 2025 Podcast Advertising Benchmark Report, 1,482 brands advertised on podcasts for the first time in Q4 2025 alone, based on an analysis of close to 100K episodes …
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How Quickly Do Podcast Listeners Respond to Ads?
The answer may surprise you. Some podcast listeners take action within minutes or hours of hearing an ad. Others convert days, weeks, or even months later. This range isn’t a flaw in podcast advertising – …
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What Types of Campaigns Work Best with Podcast Advertising?
Podcast advertising is one of the most flexible and effective channels available today. Because podcasts combine trusted hosts, highly engaged audiences, and targeting capabilities, they can support virtually any marketing objective. Whether you’re chasing immediate …
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Why the Latest Podcasting Report Should Turn Every Media Buyer’s Head
Ad-free streaming is now the default for millions of viewers. For advertisers, that’s a problem: the more consumers pay to avoid ads on TV and video platforms, the harder it becomes to deliver meaningful reach. …
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The Art of Choosing the Right Podcasts for Your Advertising Campaign
With millions of podcasts now in circulation, selecting the right shows for your advertising campaign has evolved into both a science and an art. The best campaigns aren’t built by choosing the podcasts with the …
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Podcast Advertising in 2026: How to Secure Net-New Reach and Maximize ROI
Podcast audiences are growing—and changing fast. While frequency will always be crucial for converting more potential customers along the adoption curve, Podscribe’s Q4 2025 Performance Benchmark Report underscores a different insight: brands that prioritize net-new …
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