Insights at the Intersection of Podcasts & Advertising
How Early Should You Book Podcasts for Your Next Campaign?
Podcast advertising has quickly become one of the most effective ways to reach highly engaged audiences. But if you’re planning a campaign, timing is crucial — and many brands underestimate how far in advance they …
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Podcasts: The Fastest Route to U.S. Market Trust
If you’re a brand looking to grow in the U.S. market – not just build awareness, but drive real, measurable sales – podcast advertising should be at the top of your strategy list. Podcasts …
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Podcast Math Problem = Advertiser Opportunity
Podcast Math Problem = Advertiser Opportunity From the Desk of PodSearch CEO, Dave Newmark Lately, I’ve been thinking about podcast advertising like Warren Buffett thinks about stocks: the best opportunities are often the ones …
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Four Big Themes from the 2025 IAB Podcast Upfront
Held in New York City on September 30, 2025—fittingly on International Podcast Day—this year’s IAB Podcast Upfront brought together advertisers, publishers, and tech leaders to spotlight the evolving power of podcasting. The sessions made one …
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Podcast Advertising Terms: Making Sense of Downloads, Listens, Views, and Impressions
In podcast advertising, a few words can make all the difference in how success is measured. Terms like download, listen, view, and impression often get used interchangeably – but they don’t mean the same thing. …
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Podcast Advertising Works for Business-to-Business, too!
Podcasts aren’t just for entertainment anymore – for many business professionals, they’ve become a primary source of news, analysis, industry updates, and professional learning. In fact, a research study showed that 83% of senior executives …
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